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Sage Hospitality Group

Sage Hospitality Group Promotes and Appoints Key Leaders to Evolve and Enhance Organizational Structure

Sage Hospitality Group announced today a series of organizational changes including the promotion of Daniel del Olmo to president, hotels and restaurants for Sage Hospitality Group; the appointment of Mark Augarten as chief operating officer for Sage Restaurant Concepts; and the streamlining of the company’s commercial teams to create a center of excellence that will support all hotels, restaurants and entertainment venues. These changes position Sage for continued growth and success by leveraging all relevant synergies amongst Sage Hospitality’s four complementary companies: Sage Hotel Management, Sage Restaurant Concepts, Sage Investments and Sage Studio.

“As we continue to strengthen the foundations on which Sage was built, we are evolving our organization behind the scenes to ensure that we are best positioned for future growth and success,” said Walter Isenberg, co-founder and chief executive officer of Sage Hospitality Group. “These changes reflect our desire to reaffirm our position as a best-in-class organization as we move forward on the road to becoming the nation’s favorite lifestyle hospitality company.”

Promotion of Daniel del Olmo

Photo of Daniel del OlmoDaniel del Olmo – who has held the role of president and chief operating officer for Sage Hotel Management since January 2020 – has been promoted to president, hotels and restaurants for Sage Hospitality Group, a newly-created position that encompasses complete oversight of all aspects of both Sage Hotel Management and Sage Restaurant Concepts. In this role, del Olmo will oversee a diverse portfolio of more than 110 independent, luxury, lifestyle, soft-branded and upscale hotels, restaurants and entertainment venues.

“Daniel has made a huge impact on our company since he started in early 2020, leading our hotel company through our most difficult hour and into what has been an incredibly exciting new chapter for us as we move purposefully into the independent and lifestyle hospitality space,” Isenberg said. “His proven track record with Sage, coupled with his extensive experience in food and beverage makes him the perfect leader to take on the challenge of leading both Sage Hotel Management and Sage Restaurant Concepts into the future.”

While del Olmo has led Sage’s hotel company since January 2020, he boasts impressive hotel and food and beverage experience and knowledge gained from his more than 25 years in hospitality, making him uniquely qualified for this new role. Specifically highlighting Daniel’s food and beverage expertise prior to joining Sage, del Olmo served as Chief Executive Officer of sbe’s Disruptive Restaurant Group, where he led their award-winning, global portfolio of more than 140 restaurant brands, lounges and nightclubs. In early 2020, readers of Nation’s Restaurant News named del Olmo as one of the most influential restaurant CEOs in the country.

“I am honored to be of service to our remarkable teams both at our Home Office and across the nation,” del Olmo said. “I look forward to ensuring operational excellence by stimulating thoughtful collaboration across our talented hotel and restaurant teams while continuing to carefully nurture and grow Sage Restaurant Concepts.”

Appointment of Mark Augarten

Mark Augarten will join the organization on Nov. 14 as chief operating officer of Sage Restaurant Concepts. Under the direction of del Olmo, Augarten will direct operations for the company’s portfolio of more than 50 restaurants, bars, coffee shops and entertainment venues across the nation.

“I am thrilled to welcome Mark to the Sage team,” del Olmo said. “He brings to us a wealth of knowledge and experience, and I am eager to see what he and the Sage Restaurant Concepts team have in store as they continue to build on our past successes and lead the company into its next chapter.”

He joins Sage Restaurant Concepts from his most recent role as Vice President of Operations at King’s Signature Group where he was responsible for all operations, development and growth of multiple King’s Seafood Company brands including the Water Grill Restaurants, Lou & Mickey’s, 555 East American Steakhouse and more.

“Sage Restaurant Concepts has built a reputation as one of the top restaurant companies in the nation, and I look forward to continuing my career in hospitality with them,” Augarten said. “I’m excited for the incredible opportunity to keep building upon the already strong foundation in place at SRC.”

Streamlined Commercial Services

In lockstep with the company’s operational structure changes, Sage has also streamlined its commercial efforts under one leader to create a center of excellence by maximizing collaboration across similar departments and job functions. To achieve this, Patrick Pahlke has assumed the role of executive vice president and chief commercial officer for Sage Hospitality Group, where he will direct all commercial efforts for Sage Hotel Management and Sage Restaurant Concepts under del Olmo’s leadership.

Additionally, Bryan Terzi has been promoted to the role of group vice president, marketing strategy for Sage Hospitality Group, where he will continue to work with Pahlke and lead all aspects of marketing strategy for the hotel portfolio while assuming responsibility for all Sage Restaurant Concepts marketing efforts.

Pahlke and Terzi both joined Sage in 2021, where they have overseen commercial service and marketing strategy, respectively, for the company’s portfolio of hotels. Pahlke, a 27-year industry veteran, joined Sage from PROPER Hospitality, where he was responsible for strategic oversight of revenue management, distribution, sales, marketing, brand management, culture & programming, public relations, e-commerce and social media. Prior to PROPER, Patrick spent more than two decades working in various sales, marketing and operations leadership roles with Two Roads Hospitality (acquired by Hyatt) and Hyatt International all across the Asia Pacific region and Europe. With more than twenty years of global marketing experience, Terzi came to Sage from the Relevant Group where he served in the role of Vice President of Marketing creating lifestyle hospitality brands and Award-winning Chef-driven dining concepts. Prior to this, Bryan held the position of Senior Corporate Director of Marketing at Sydell Group, the company behind celebrated independent hotel brands like NoMad, LINE and Freehand and shares some previous history with del Olmo, having also worked at sbe entertainment as Senior Corporate Director of Restaurant Marketing.

To learn more about Sage Hospitality Group’s companies and their growing portfolio of hotels and restaurants, visit sagehospitalitygroup.com.

About Sage Hospitality Group          

Founded in 1984, Sage Hospitality Group is a Denver-based hospitality management, investment and development company with an impressive portfolio of more than 110 hotels, restaurants, bars, coffee shops and entertainment venues in 14 states. Sage Hospitality Group is comprised of four distinct companies: Sage Hotel Management, Sage Restaurant Concepts, Sage Investments and Sage Studio.

  • Sage Hotel Management is a passionate group of accomplished industry veterans who have led the way in defining experiential hospitality while maintaining a reputation as best-in-class operators and consistently delivering results. With a diverse portfolio of hotels across the US, Sage Hotel Management is deeply invested in managing independent, soft-branded, luxury, lifestyle and upscale hotels from coast to coast.
  • Sage Restaurant Concepts, founded in 2005, boasts restaurant, bar and coffee shop locations across the country in top cities such as Chicago, Denver, Philadelphia and Portland. Comprised of seasoned restaurateurs and innovators, Sage Restaurant Concepts is committed to consistently crafting exceptional experiences that forge a bond with guests and believes in the power of impacting lives through hospitality.
  • Sage Studio gives structure to what Sage has long been known for: creating places people want to go to, not through. Sage Studio is dedicated to creating spaces that fuse creativity and ingenuity to light the way for a new standard in hospitality. From restaurants to branded hotels, to soft brands and independent properties, Sage Studio creates brands rooted in concise and exciting messaging that allows those businesses to tell their unique story.
  • Sage Investments brings a deep understanding of markets and risk to the company, allowing Sage to have a reputation as not only a great operator but also a trustworthy and determined investment partner. Whether investing for the short term or long term, Sage Investments strives to achieve outsized returns for its partners by finding and adding value in unique and proprietary ways.
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